Introduction
The beauty industry is always evolving with new trends emerging each year. 2023 is no exception, with several exciting developments set to shape the way we care for our skin, apply makeup, style our hair, and decorate our nails. This article will explore some of the top beauty trends you can expect to see this year. Whether you want to try that buzzworthy new ingredient or test out a bold makeup look, there’s something for everyone.
By staying on top of the latest trends in skincare, cosmetics, hair styling, nails, and more, you can update your beauty routine to be current, stylish, and fun. This overview covers key trends predicted by experts and insiders across the industry. Keep reading to discover the beauty fads and innovative products that will be huge in 2023. With this guide, you’ll know exactly which trends are worth incorporating into your own routine this year.
Clean Skincare
Clean beauty is poised to dominate the skincare space in 2023, with more brands opting for natural, sustainably-sourced ingredients free of potentially harmful chemicals. Consumers are becoming increasingly ingredient-conscious, seeking out gentle, effective products made with plant-based extracts, vitamins, antioxidants, and other skin-nourishing components.
Popular clean skincare ingredients for 2023 include:
- Bakuchiol – A plant-derived retinol alternative that smooths fine lines without irritation.
- Vitamin C – A potent antioxidant that brightens, evens tone, and boosts collagen. Look for stable formulas like tetrahexyldecyl ascorbate.
- Hyaluronic acid – This hydrating molecule attracts and binds moisture to the skin for a plump, glowing look.
- Squalane – Derived from olives or sugar cane, this lipid hydrator reinforces the skin barrier without clogging pores.
- Alpha hydroxy acids – Gentle exfoliants like lactic acid and glycolic acid refine texture and improve radiance.
- Ceramides – These lipids are identical to those naturally present in skin, helping strengthen and repair the moisture barrier.
- Niacinamide – A form of vitamin B3 that calms, balances, and protects sensitive skin while minimizing pores.
Along with safe synthetics like peptides, clean brands are innovating with botanical oils, seaweed extracts, probiotics, and other nature-based ingredients beneficial for all skin types. Transparency is also key – expect to see more detailed information on sourcing, supply chains, and production methods. Overall, clean skincare celebrates effective, natural formulas that nurture skin and the planet.
Skinimalism
In 2023, we’ll see more people embracing “skinimalism” and paring down their skincare routines to focus on simple, gentle formulas that provide hydration and protection. This trend stems from the idea that less is often more when it comes to skincare.
Many people have moved away from the “more steps is better” mentality and realized that overloading your skin with too many active ingredients can actually do more harm than good. Skinimalist routines emphasize quality over quantity, using only a handful of products with ingredients that hydrate, soothe, and strengthen the skin barrier.
Look for hydrating serums with hyaluronic acid, ceramides, glycerin or squalane. Gentle cleansers without sulfates and fragrance are also key. And don’t forget sunscreen – that’s the most important step for preventing aging and hyperpigmentation. With skinimalism, the focus is on hydration, protection and maintaining the skin’s natural moisture barrier.
The goal is healthy, glowing skin without irritation or redness from overdoing it with harsh ingredients. This trend is great news for those with sensitive skin. By keeping it simple and gentle, skinimalism helps restore balance and radiance.
Ingestibles – The Rise of Inner Beauty
The past few years have seen a major shift towards a more holistic approach to beauty that values inner health and wellness as much as external appearances. Brands are increasingly developing ingestible beauty supplements and collagen products to target beauty from the inside out.
Collagen supplements have become especially popular for their promised skin, hair, and nail benefits. As we age, our bodies’ natural collagen production declines, leading to common signs of aging like wrinkles and sagging skin. Collagen supplements aim to counteract this by delivering a boost of extra collagen that can improve skin elasticity and moisture. These supplements come in forms like capsules, powders, gummies, and even collagen-infused drinks. However, some experts debate their efficacy.
Probiotics and beauty supplements containing ceramides, hyaluronic acid, vitamins, and antioxidants are also surging in popularity. The microbiome’s link to healthy, glowing skin has put probiotics in the spotlight. Many new beauty pills, gummies, and drinks contain probiotic strains said to balance gut bacteria and reduce inflammation, indirectly improving skin. These ingestibles promise clear skin, anti-aging effects, and an all-around beauty boost from within.
However, regulations around these supplements remain minimal. Consumers should research brands thoroughly and consult doctors before trying trendy new ingestibles that make big claims. While the inner beauty boom shows no signs of slowing down, the jury is still out on whether many of these products live up to their promises. But their popularity highlights people’s growing knowledge of the gut and microbiome’s role in overall wellness and appearance.
Multitasking Makeup
Multitasking makeup that combines skincare benefits with color cosmetics will be a top trend in 2023. As people aim to streamline their routines, multifunctional makeup that offers multiple benefits in one product has become highly desirable.
Expect to see more hybrid products that bridge the gap between skin care and makeup. Tinted moisturizers with SPF protection are already popular for providing hydration and coverage in one simple step. Now more makeup products will feature ingredients like hyaluronic acid, ceramides, peptides, and antioxidants to care for skin while enhancing beauty.
Cushion compacts, BB and CC creams will continue to be staples that prime, perfect, and protect skin. Full coverage foundations with anti-aging properties are also on the rise. Consumers want makeup to multitask as a skincare treatment, not just cover imperfections.
For eyes, primer-infused mascaras and eyeliners will stay put while conditioning lashes and lids. Lipsticks and cheek products will moisturize while adding vibrant color.
Instead of weighing down makeup bags, multifunctional products will lighten the load and streamline routines. The hybrid makeup movement is about simplifying and enhancing at the same time.
Artistic Expression
Makeup artistry is making a bold comeback in 2023 as people embrace creative looks and self-expression. Graphic eyeliner is forecast to be huge this year, with looks ranging from retro wings to geometric shapes and abstract squiggles. Eyeliner stamp pens make it easy for anyone to achieve sharp edges and symmetry.
Vibrant colors like neon greens, hot pinks, and electric blues are expected to gain popularity for eyeshadow. Dramatic color palettes allow people to channel their inner artist. There’s more freedom to play with color combinations and blend shades in creative ways. Bold graphic shapes and asymmetric designs are on the rise.
Face and body art is also gaining traction, taking makeup beyond the eyes. Glitter tears, rhinestones, and gems placed along the temples and cheeks add a festival vibe. Body art like arm swirls, hand motifs, and neck embellishments let people show off their style. Makeup becomes a form of wearable art.
Overall, 2023 makeup trends are headed in an artistic direction as people use cosmetics to showcase their creativity and self-expression. There’s a shift away from everyday natural looks toward bolder experiments with color, shape, and technique. The possibilities are endless for those looking to get imaginative with their beauty looks this year!
90s Nostalgia
The 90s are back in a big way when it comes to beauty trends. After years of full glam, people are ready to get back to the minimalist styles of the 90s.
Brown Lipstick
Brown lipstick is poised to make a comeback, taking over from the ultra-glossy lips we’ve seen in recent years. While brown may seem like an unusual lip color, it’s actually quite flattering on most skin tones. The 90s shades are natural browns with a hint of mauve that enhance the natural color of your lips. Lined with a brown lip pencil, the overall effect is understated yet elegant. This allows you to make more of a statement with your eyes.
Thin Eyebrows
Goodbye bold, sculpted brows! In the 90s, eyebrows were kept extremely thin. While it’s not necessary to pluck your brows into oblivion, the style does allow more eyelid space for eyeshadow looks. Brush brows upwards and trim any stray hairs for a tidy arch. Use a clear brow gel to keep them groomed. With your eyes as the focus, a fresh face look is effortlessly chic.
Skin Tech
With technology making advancements in all aspects of our lives, it comes as no surprise that the beauty industry is also embracing tech innovations. This year we’ll see the rise of high-tech beauty gadgets and tools that take skincare routines to the next level.
One key trend is devices that use blue and red LED light therapy. These FDA-approved masks, wands and patches send wavelengths into the skin that have been clinically proven to stimulate collagen production, reduce inflammation and kill acne-causing bacteria. Brands like Dr. Dennis Gross and CurrentBody offer at-home LED devices for visibly smoother, clearer, plumper looking skin.
At-home microcurrent tools are also gaining popularity. They use gentle electrical currents to tone and tighten facial muscles, providing a natural lift while improving skin elasticity over time. The popular NuFace Trinity Facial Toning Device is an effortless way to get professional microcurrent treatments from home.
For ice-cold skin therapy, many are turning to cryotherapy tools. These gadgets use freezing temperatures to shock the skin, constricting blood vessels and reducing puffiness and inflammation. Some also help product penetration by closing pores. The icy cold therapy yields an instant firming and tightening effect while soothing skin.
With these innovative high-tech tools and devices, achieving salon-style skincare results at home has never been easier or more convenient. Expect to see even more advanced skin tech launching in 2023 and beyond.
Sustainable Nails
Sustainability is a major focus across beauty, and nailcare is no exception. Consumers are looking for more eco-friendly options when it comes to manicures and nail polish.
Vegan nail polish is rising in popularity. Traditional nail polishes often contain animal byproducts and harmful chemicals. Vegan nail polish uses plant-based ingredients and avoids any animal-derived components. Major brands like ORLY and Sally Hansen now offer extensive vegan polish ranges. These polishes deliver the same color payoff and wear without relying on animal ingredients.
Waterless manicures are also on the rise. Typical manicures soak nails in water before applying polish. New waterless techniques skip the soak and use gloves or mittens to exfoliate the nails and cuticles. This preserves water and limits chemical exposure from soaking. Plus, mittens and gloves are more sanitary between clients. Many salons now offer waterless mani options. Home manicure kits also allow DIY waterless manicures.
Consumers want beauty routines that align with their values. Sustainable nails allow people to express their style while minimizing environmental impact. Expect vegan polish and waterless manicures to become standard in the years ahead.
Conclusion
As we wrap up our overview of the top beauty trends for 2023, it’s clear there are some exciting innovations and fresh approaches on the horizon. From clean, minimalist skincare to creative makeup artistry, sustainability to skin technology, next year promises to bring new possibilities in self-care and self-expression.
Key trends like skinimalism and clean, ingestible beauty showcase a continued focus on healthy, natural looks with an emphasis on quality over quantity. At the same time, artistic makeup and 90s throwback styles allow for playful experimentation and individuality. Advances in areas like skin tech and sustainable nails blend innovation with environmental responsibility.
Overall, 2023 looks to be a year where every beauty lover can find exciting new products, looks, and techniques tailored to their specific needs and preferences. The trends give a glimpse into the future while still celebrating timeless beauty and self-care rituals. As we move into the new year, it will be thrilling to watch these trends unfold and see you embrace what speaks to you most. No matter your style, there are so many diverse options to make 2023 your most vibrant year yet.